Is Facebook Advertising different from Advertising on Google’s Platform? The answer for this question is yes. Google may have created more revenue in the past but facebook is overtaking them. Clearly Facebook is using a different advertising strategy from other sites. Facebook ads are much more flexible than Google Ads platform. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image based ads that attract the visual buyer. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as create it themselves.
Let’s take a closer look at what makes Facebook advertising different and why they have quickly generated 500,000,000 registered users overtime surpassing established advertising companies. Facebook is using the social graph or activities to targeted audience. Google on the other hand allow users to position of direct their needs through specific keywords or queries.
Google Marketers pay to be advertised, Facebook advertising is different because it allows advertiser to understand their audience. Facebook is using people’s likes and interests. Instead, Google uses keywords. Google uses search advertising as opposed to what Facebook uses which is Display Advertising. Google allows users to search keywords while Facebook matches the keywords to a person’s likes and interests and displays these stand-out ads in front of the user.
Another great advantage of using Facebook Advertising is the Cost per Click. Adwords has been there for decade, there are many advertisers bidding for the same keywords. That’s why Adwords is more expensive than Facebook. Facebook is new, so you can use the same keywords at prices that are more competitive. This is a great opportunity for a business, particularly for a small business to develop their brand and customer base.
Advertising Campaigns on Facebook are providing up to a 5 fold Return on Investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other advertising averages. Facebook ads are the catalyst for more positive conversations about businesses as well.
In the past, Facebook has defeated Myspace, Orkut and become the biggest social network. Now, it seems that Facebook is threatening Google again at their main income source “Advertising”. What’s next… What will be in the Future? We can’t tell anything but if you ignore Facebook Marketing, you will pay a high price for your decision.