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Global Branding & Design

Graphic Designing Misconceptions

Designers and their clients have an interesting relationship. This is a symbiotic relationship where both need each other and yet do not understand each other. A lot of misconceptions arise and sometimes animosity. In order to help understand both sides I’m exploring some of the more common misconceptions about designers. Abstract Design (Silly, a Child

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Web Design Blunders

The Internet has been open to the public for about 20 years. This means a lot of attempts at Web Design and development. It also means there have been a lot of sins committed during this time period. Changes in scripting language, browsers and personal taste have lead to a lot of bad decisions. There

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Web Design Visual Test

There are many websites out there. We can learn a lot from well-designed and poorly designed websites. Below I am listing five examples of poor and five examples of well-designed websites. This is a subjective collection and I welcome other opinions. I’ve mixed the list up and I will let you make up your mind

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Global Short Message Services

Short Message Service (SMS): Is a text messaging service utilized on Web, mobile or phones. It allows the exchange of short messages. From an individual standpoint this is a non-issue. Companies that utilize SMS to interact with current and potential customers still encounter several barriers. Locally it is usually an easy and straightforward matter. Going

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Graphic Design & Marketing

Graphic Designers play an integral role in Marketing. Through the combination of text, image, color, and pattern a singular voice and image is created and maintained. Using talented Graphic Designers a company is able to inform and persuade consumers to use their product. Visual design is a key component of any marketing campaign. A logo

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Online and Offline Marketing

Online and Offline strategies used to be developed separately. There is a new trend that combines both Online and Offline strategies into one campaign. This campaign has a central message that is maintained throughout all mediums. Tactics used online and offline have a different impact, however should maintain one consistent look and message. The goal

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Mobile App Tips – Google Lollipop

Multi-tasking is an essential function for mobile apps. Most individuals now utilize multiple apps at one time and want the freedom to switch between them in an instance. Tasks that are performed get divided into a series of cascading windows instead of making them return to the app they were using. It makes navigation and

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Web Design: Client Questions

Web design is a two way street. A good designer will steer a client down the right path towards a successful website. Client participation in this process can range from being completely hands off to too invasive. Clients that take the time to educate themselves will have an easier time expressing to their designer what

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Web Design Resource Links

Even the most experience designer can find himself in a crunch. It is useful to know where to turn to and to have a host of website resources at hand when you need them. A unique feature of the design community is the desire to share resources. Share current project or old, give advice and

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Spaces for Designers

If you are either looking for a Graphic Designer or are a Graphic Designer there are many community outlets. These include spaces for showcasing your work. Below are some of the more popular platforms. Colorflot One of the first and most popular platforms. Search is very functional and it has a couple thousand creative company

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Responsive Web Design Concerns

As the number of devices increased over the years and the time consumed creating individual outlets for each one increased. Responsive Web Design emerged as a saving grace for many different companies. It was a time saver and more importantly it saved money. Utilizing a Responsive Web Design layout has different layers of purpose. This

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A Graphic Designer Defined

Graphic Designers typically fulfill many different functions within a company. The job position is vaguely defined and it can be interpreted many different ways, usually at the discretion of an employer. A Graphic Designer job is to convey a message graphically in an appealing way. The attention to detail and quality of their work makes

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Web Design: Rules of Thumb

When a project goes sour life for both the client and the Designer can become emotionally draining. If you have ever encountered a difficult client or a designer you know that fault can be found on both sides. This is where interpersonal skills are more important then ever. A client might feel taken advantage of.

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Content Theft & Resolution

A copyright can protect you however, artists of all types: authors, writers, photographers and designers have a more difficult battle on their hands. We now live increasingly on the Internet and use it as a medium to share the things that we create for personal and commercial use. The Internet where content is King and

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Rules of Branding

Branding can be a daunting task it is necessary for any designer. Implementation can be harder than planning however, a good plan will help get your there. Making sure you do the branding section Brand Hypothesis Getting into the fabric of your brand. Seeing what is happening on a macro level will help a brand

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Typography Trends

Handwritten FontsSocial media and the way people use the Internet impacts the use of typography. People come into contact with websites and brands more often that before. With the need to differentiate and be remembered an emphasis on handwritten fonts has emerged. Flat TypographyFlat design needs a font that compliments the clean design. This style

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Rules of Web Design

Design and Overall Appeal. (Keep Design Clear and Simple) Does your websites look and overall appeal represent you and your company? Does your website reflect your goals? Clean and simple design makes a website user friendly. Think from a users point of view. Layout is important. Content – Information of ValueThe Internet has many options

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Why Online Branding is Important for your Business ?

Every business owner knows that having a good website and social media accounts is crucial for reaching customers in today’s world. Most start-up companies do a pretty good job of creating an online brand for themselves, but maintaining that brand presence needs dedication and time. You might think you can let your online brand just

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Challenges In Global Branding

Strong brands requires a clear strategic approach to handle the efforts involved in creating strong Global Brand. Economic Assistance The main challenge faced by the brand leaders is to focus on the short term returns. Brand is a long term asset, introduction of price, discount or freebie promotion for initial acceptance of the product may

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